“An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.” This is the official statement of Dove with regards on the ‘Racism’ Facebook advertising campaign.
It appears on the 3 second video a series of three images, showing a black woman peeling off her T-shirt to reveal a white woman underneath her skin. A third image shows the white woman undressing to reveal an Asian woman.
Dove removed the clip and apologized everyone but the apology failed to stem a torrent of online criticism, with some social media users calling for a boycott of Dove products, while conventional media outlets in the United States and Europe were also seizing on the story.
This is not the first time of Dove’s disastrous ad. Remembering in previous years, they also earned criticisms from public for their insensitive and offensive advertisements.
Way back 2011, Dove faced also a ‘racism’ controversy for using a before and after image that appeared to place three women on a colour gradient, with the lightest woman suggested as the end result.
Later on 2015, Dove was at the center of controversy after it released a summer glow cream advertised for use on “normal to dark skin.”
Dove added later in a statement: “This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened.
“We have removed the post and have not published any other related content. We apologise deeply and sincerely for the offence that it has caused.”